BECOMING HER
the Blog
Undermuscled
By: Nancy DiNino Published on: 29/10/2025Most women over 40 don’t have a fat problem, they have a muscle problem. Learn why eating more (not less) is the key to building lean muscle, boosting metabolism, and sculpting a strong, sexy body after 40.
The Diet After the Diet
By: Nancy DiNino Published on: 16/10/2025You worked hard to build your dream body but how do you make it last? Learn how to maintain your results after dieting, reset your metabolism, and fuel your body properly without falling back into restriction.
Strong & Sexy Experience 2025: More Than Fitness, It’s Sisterhood
By: Nancy DiNino Published on: 01/10/2025Experience the Strong & Sexy Event 2025 — a first-class weekend of community, confidence, and transformation for women over 40 who lift
Best Weightlifting Shoes for Women Over 40
By: Nancy DiNino Published on: 16/09/2025The right shoes can make or break your lifts. Discover the best weightlifting shoes for women over 40 and why they’re better than running sneakers.
Authors Note:
The world needs more women who hold themselves to a higher standard after 40.
This blog is dedicated to the women who refuse to believe their prime ended at 30—because at 40, we’re just getting started. This is for the women who are redefining what it means to be strong, confident, and unapologetically sexy in midlife.
If you’re here, it’s because you’re committed—to your goals, your growth, and the version of you that’s still evolving. Let this space serve as your personal guide, your motivation, and your reminder that you’re not alone.
Welcome to the movement of women who are rewriting the rules of what’s possible.
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