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Where dedicated women come to rediscover their strength, their femininity, and their love for fitness. Aging does not define us, we defy aging by defining our bodies. Welcome to your strong, sexy pathway after 40. Here we understand that what you did in your 20s to get fit will not help you after 40 to get fit. Using experience and science we have discovered the fastest and most efficient way to transform your body to look and feel better after 40 then you did in your 20s.

Join 5,000+ getting MOTIVATED every Sunday morning while reading The Becoming You Newsletter (you’ll learn a bit about fitness after 40, nutrition that affects hormones, up-to-date life, and special offers too.)

Hi, I'm Nancy

Hey there! I'm Nancy Di Nino your dedicated Women's Fitness Coach, here to ignite your strength and sex appeal. With my high-energy approach and unwavering belief in your potential, I'll guide you through every step of your transformation journey. Let's turn your dreams into reality and unleash your inner powerhouse. Join me today and let's soar to new heights of success together!

With a contagious enthusiasm and unwavering passion, I am the go-to coach for aspiring and established strong and sexy bodies alike. My high-energy approach and dynamic coaching style empower individuals to unlock their full potential and turn their dream bodies into reality.

Nancy is a former professional Fitness Competitor with 20+ years of experience, a certified Clinical Weight Loss Practitioner and certified in Advanced Nutrition for Fat Loss Strategies and a Personal Trainer for over 30 years.

She has coached thousands of people, including gym novices and professional competitors, and now specializes in helping women of all body types reach their health and fitness goals by focusing on female metabolism, gut, and hormone health.

Recognized by Forbes Magazine, Apple News and one of Canada’s Top Trainers she has also been features in Oxygen, Muscle & Fitness Hers and Iron Man Magazine.

She has also hosted media events, including The Arnold Schwarzenegger Sports Weekend.

In my 20s, I was insecure, cared what others thought of me and wanted to look to ‘others’ for approval... In my 30s, I spent years having a bad relationship with food and body dysmorphia. Despite winning fitness competitions, I was miserable on the inside from the calorie restriction, which led to binge eating, depression and isolating myself from social activities.

But when I finally leveled up to return to my lean, strong, confident self, I was hit with another challenge: The perimenopause season got me. How I was eating and training wasn’t working for me - I started to freak out, thinking I was slowly aging...

But this was the “aha” moment I needed to regain control of my life and not give up on myself.

After 40, I became obsessed with learning about female metabolism and hormones and how vital muscle is to keep living. STRONG & SEXY for the rest of my life. Muscle is anti-aging.

And that is why I am on a mission to impact women 40+ (yes, it starts in mid-30s) to look and feel better than they did in their 20s.

Midlife Muscle Makeover

A 21-day progress-proven program that will jump-start your transformation. This is for the women who have the motivation to transform themselves, and just need a plan to follow. We got you covered. Get yourself back into the swing of things with a laid-out fitness routine, nutrition plan, and a community to chat with. This is a self-paced program that you can do on your own.

Strong & Sexy Program

Strong & Sexy is a program designed to help women achieve their ideal body composition, while also improving their strength and overall health.

The program includes a comprehensive nutrition plan, as well as customized workout routines that are tailored to each individual's goals and fitness level.

The Strong & Sexy Experience

The Strong and Sexy Experience is your transformational showcase. This is an in-person weekend with Nancy, her team and a collection of the most dedicated women after completing their strong and sexy programs This weekend includes a luxury stay, hair, make-up, photoshoot, and more.

Don’t just earn your results, show them off in style.

Posing after getting awards!

Strong & Sexy Getaway Experience 2024 Recap

September 29, 20246 min read

Strong & Sexy Getaway Experience 2024 Recap

I sit here feeling deeply humbled and filled with gratitude as I reflect on the 2024 Strong & Sexy Getaway Experience. Over the course of just a few days, I witnessed nine incredible, hard-working women come together, not just to celebrate their transformations, but to reclaim their power, confidence, and identity. These women proved that life truly begins at 40.

This year, we stayed in a breathtaking 8,000 sq. ft. mansion nestled in the heart of Hamilton, Ontario. The energy was soaring from the moment each of these strong and beautiful souls stepped through the doors. I hugged each of them as they nervously yet eagerly made their way in, each one preparing to embrace a part of themselves they had long been working to rediscover.

As each woman settled into the retreat, we unveiled their rooms one by one. The excitement and anticipation was electric. Behind each door, we set out a matching silk night gowns and robes 😍 and a gift bag of goodies designed to pamper and celebrate them over the next few days. Every detail was crafted to make them feel cherished—because they truly deserve nothing less. And of course, the excitement over their Strong & Sexy Bra was contagious!

We closed that first evening anxiously, sharing dinner and coffee, knowing that the next day would bring something extraordinary.

Day 2: Photoshoot & Awards Ceremony

The next morning, there was a different kind of stillness in the house—nerves. I could see it in their eyes, feel it in the energy. Everyone was preparing for the celebrity photoshoot, and the jitters had started to set in. One of the ladies confessed:

"I was so nervous before the photoshoot. At one point, I wanted to back out. But then I talked to some of the other women, and it turns out they were just as nervous. We laughed, we supported each other, and that gave me the strength to push through. I'm so grateful for that moment—it changed everything."

As we all finally arrived to the studio, something magical happened. ✨ The energy shifted. These women, who had walked in with doubt and hesitation, started to step into their power! I watched proudly as each and every one of them stepped outside their comfort zones, with some even choosing to do nude shots! 😍 Witnessing their confidence bloom in front of the camera, their vulnerabilities turning into fierce expressions of self-love and acceptance, was one of the most beautiful things I’ve ever seen.

This wasn’t just a photoshoot; it was a celebration of self-worth, beauty, and the fearless reclamation of their identities. It was a reminder that, no matter where we are in life, we are worthy of celebration. ❤️

After such an emotionally charged day, there was still more to come. That evening, a talented private chef treated us to a beautiful meal, and we gathered for the Strong & Sexy 2024 Awards Ceremony. This moment, filled with so much love and emotion, was one I’ll never forget. As we acknowledged each woman’s hard-earned victories and the barriers they had broken through, the room was filled with tears of joy and pride.

One moment that stands out was honoring Julie Welch, our 2024 Transformation of the Year winner. At 54 years young, Julie had lost 30 lbs in just six months—an incredible testament to her dedication and strength. But it wasn’t just about the weight she had shed; it was about the confidence and radiance she had gained. Julie’s story was just one of many, but each woman left her mark that night.

Award Winners and Transformation Of The Year

Day 3: Mindset Training with Sonia Plusa—Rediscovering Ourselves
(IG: @Sonia.plusa)

Day three was all about inner transformation. Our guest speaker, Sonia Plusa, led an incredibly powerful mindset training session that brought so many emotions to the surface. She asked us to do something simple, yet incredibly profound. We had to look at ourselves in the mirror—really look. Each woman staring at her reflection in total silence for 2-3 minutes. It sounds like a short time, but when you’re standing face-to-face with yourself, every second stretches out, forcing you to confront what’s beneath the surface...

As the minutes passed, the emotions began to rise. We weren’t just seeing our reflections; we were seeing our insecurities, our doubts, the stories we tell ourselves every day. And then, she asked us to write. We had to write down what we thought of ourselves at that moment, and for most of us, the words didn’t come easy—at least, not the kind words. The harsh inner dialogue that we so easily speak to ourselves filled the pages. Words that would break our hearts if spoken to anyone else, yet they came so naturally when we spoke to ourselves.

I could feel the weight in the room, the unspoken pain that so many of us carry quietly. We are always our own toughest critics, and it showed.

Through Sonia’s guidance, the group broke down mental barriers and built up new, empowering beliefs. It was a reminder that the journey to strength isn’t just physical—it’s emotional, mental, and deeply personal.

"This retreat isn’t just about finding confidence—it’s about rediscovering her, that woman you lost somewhere along the way. The one who was fearless, unapologetic, and strong."

Day 4: Group Training & Farewell

On the final day, we came together one last time for a group training session, focused on strength and proper form. It wasn’t just about the workout—it was about reinforcing that strength has no age limit, and that taking care of our bodies is the ultimate act of self-love.

Group Training

And just like that, it was time everyone headed back home. As we said our goodbyes, there were hugs, tears, and promises to stay connected. Each woman left feeling more empowered, more confident, and more in love with herself than when she arrived!

This Experience Is More Than Just Fitness

This event isn’t just about fitness—it’s about connection, empowerment, and discovering the woman you’re meant to be. As women, we constantly face societal pressures and misconceptions about aging, about what we "should" look like, and how we "should" feel. But this getaway breaks all of those barriers. It’s a space where you are free to celebrate the fullness of who you are, where you can be vulnerable and still be powerful.

If you missed this year’s getaway, don’t worry! We’re already dreaming big for 2025, and trust me, it’s going to be even more incredible. If you’re ready to join a tribe of women committed to celebrating their strength, confidence, and beauty, then this experience is for you.

Reply with “Experience” if you want more details on how to secure your spot for the next Strong & Sexy Getaway. I can’t wait to see who will join us on this transformative journey next year.


transformationretreatgetawaywomen's fitness
Back to Blog
Posing after getting awards!

Strong & Sexy Getaway Experience 2024 Recap

September 29, 20246 min read

Strong & Sexy Getaway Experience 2024 Recap

I sit here feeling deeply humbled and filled with gratitude as I reflect on the 2024 Strong & Sexy Getaway Experience. Over the course of just a few days, I witnessed nine incredible, hard-working women come together, not just to celebrate their transformations, but to reclaim their power, confidence, and identity. These women proved that life truly begins at 40.

This year, we stayed in a breathtaking 8,000 sq. ft. mansion nestled in the heart of Hamilton, Ontario. The energy was soaring from the moment each of these strong and beautiful souls stepped through the doors. I hugged each of them as they nervously yet eagerly made their way in, each one preparing to embrace a part of themselves they had long been working to rediscover.

As each woman settled into the retreat, we unveiled their rooms one by one. The excitement and anticipation was electric. Behind each door, we set out a matching silk night gowns and robes 😍 and a gift bag of goodies designed to pamper and celebrate them over the next few days. Every detail was crafted to make them feel cherished—because they truly deserve nothing less. And of course, the excitement over their Strong & Sexy Bra was contagious!

We closed that first evening anxiously, sharing dinner and coffee, knowing that the next day would bring something extraordinary.

Day 2: Photoshoot & Awards Ceremony

The next morning, there was a different kind of stillness in the house—nerves. I could see it in their eyes, feel it in the energy. Everyone was preparing for the celebrity photoshoot, and the jitters had started to set in. One of the ladies confessed:

"I was so nervous before the photoshoot. At one point, I wanted to back out. But then I talked to some of the other women, and it turns out they were just as nervous. We laughed, we supported each other, and that gave me the strength to push through. I'm so grateful for that moment—it changed everything."

As we all finally arrived to the studio, something magical happened. ✨ The energy shifted. These women, who had walked in with doubt and hesitation, started to step into their power! I watched proudly as each and every one of them stepped outside their comfort zones, with some even choosing to do nude shots! 😍 Witnessing their confidence bloom in front of the camera, their vulnerabilities turning into fierce expressions of self-love and acceptance, was one of the most beautiful things I’ve ever seen.

This wasn’t just a photoshoot; it was a celebration of self-worth, beauty, and the fearless reclamation of their identities. It was a reminder that, no matter where we are in life, we are worthy of celebration. ❤️

After such an emotionally charged day, there was still more to come. That evening, a talented private chef treated us to a beautiful meal, and we gathered for the Strong & Sexy 2024 Awards Ceremony. This moment, filled with so much love and emotion, was one I’ll never forget. As we acknowledged each woman’s hard-earned victories and the barriers they had broken through, the room was filled with tears of joy and pride.

One moment that stands out was honoring Julie Welch, our 2024 Transformation of the Year winner. At 54 years young, Julie had lost 30 lbs in just six months—an incredible testament to her dedication and strength. But it wasn’t just about the weight she had shed; it was about the confidence and radiance she had gained. Julie’s story was just one of many, but each woman left her mark that night.

Award Winners and Transformation Of The Year

Day 3: Mindset Training with Sonia Plusa—Rediscovering Ourselves
(IG: @Sonia.plusa)

Day three was all about inner transformation. Our guest speaker, Sonia Plusa, led an incredibly powerful mindset training session that brought so many emotions to the surface. She asked us to do something simple, yet incredibly profound. We had to look at ourselves in the mirror—really look. Each woman staring at her reflection in total silence for 2-3 minutes. It sounds like a short time, but when you’re standing face-to-face with yourself, every second stretches out, forcing you to confront what’s beneath the surface...

As the minutes passed, the emotions began to rise. We weren’t just seeing our reflections; we were seeing our insecurities, our doubts, the stories we tell ourselves every day. And then, she asked us to write. We had to write down what we thought of ourselves at that moment, and for most of us, the words didn’t come easy—at least, not the kind words. The harsh inner dialogue that we so easily speak to ourselves filled the pages. Words that would break our hearts if spoken to anyone else, yet they came so naturally when we spoke to ourselves.

I could feel the weight in the room, the unspoken pain that so many of us carry quietly. We are always our own toughest critics, and it showed.

Through Sonia’s guidance, the group broke down mental barriers and built up new, empowering beliefs. It was a reminder that the journey to strength isn’t just physical—it’s emotional, mental, and deeply personal.

"This retreat isn’t just about finding confidence—it’s about rediscovering her, that woman you lost somewhere along the way. The one who was fearless, unapologetic, and strong."

Day 4: Group Training & Farewell

On the final day, we came together one last time for a group training session, focused on strength and proper form. It wasn’t just about the workout—it was about reinforcing that strength has no age limit, and that taking care of our bodies is the ultimate act of self-love.

Group Training

And just like that, it was time everyone headed back home. As we said our goodbyes, there were hugs, tears, and promises to stay connected. Each woman left feeling more empowered, more confident, and more in love with herself than when she arrived!

This Experience Is More Than Just Fitness

This event isn’t just about fitness—it’s about connection, empowerment, and discovering the woman you’re meant to be. As women, we constantly face societal pressures and misconceptions about aging, about what we "should" look like, and how we "should" feel. But this getaway breaks all of those barriers. It’s a space where you are free to celebrate the fullness of who you are, where you can be vulnerable and still be powerful.

If you missed this year’s getaway, don’t worry! We’re already dreaming big for 2025, and trust me, it’s going to be even more incredible. If you’re ready to join a tribe of women committed to celebrating their strength, confidence, and beauty, then this experience is for you.

Reply with “Experience” if you want more details on how to secure your spot for the next Strong & Sexy Getaway. I can’t wait to see who will join us on this transformative journey next year.


transformationretreatgetawaywomen's fitness
Back to Blog

With over 25 years’ experience as a Personal Trainer her forte is teaching proper form and the anatomy of lifting using her own tried and true T3 Training Methods.

Being in her 50s she understands the needs of women’s health, hormones, nutrition and training in the over 40 years and the formula to age in reverse.

She is certified in Menopause Nutrition and Advanced Clinical Fat loss. Using a strong holistic approach to optimize healthy aging, her motto is “muscle is your prescription” to longevity. Muscle is medicine.Now she is on mission to impact women over 40 to look and feel their best by getting leaner and stronger with age and redefine societal perceptions around midlife and aging.

As a lifelong athlete she has graced the fitness stages as a National Level Figure Competitor and former world-class professional salsa dancer.

Her passion for fitness has led to an incredibly rewarding and diverse career in the international fitness, media and modeling industry; landing me features and covers for top publications like Forbes, Apple News, Oxygen, Muscle & Fitness Hers, and Iron Man Magazine.

Lauren Lane is a Personal Trainer, Nutrition Coach, Registered Nurse, Mom and Bikini Competitor. Her academic background is primarily in Molecular Biology and Nursing, but her passion is in incorporating whole body health into the different seasons of life for herself and others.

She believes the proper knowledge, habits and a phenomenal team support system can change and save lives while helping women confidently get to the pinnacle of their fitness.

Everyone's journey and reasons are as unique as they are and she's looking forward to getting to know clients and being a part of the fit and confident years of their lives!

Lauren is a lifelong athlete of various sports and has been doing NPC Bikini Shows on and off since 2015 as a way to create goals in the gym and kitchen. Competitions were her personal gateway into functional health and weightlifting and she loves to share what she's learned.

Most recently she lived in Germany where she competed in NPC Worldwide Pro-Qualifiers and the Olympia Amateur Circuit. She's your go-to-gal for all things show day and posing. But, also your hype-squad and motivator for any body goals you're trying to accomplish!

Lee Ann Buttery is a distinguished Licensed Esthetician for over 13 years and a Health Coach/Holistic Nutritionist for nearly 5 years.

She integrates her expertise in both skincare and nutrition to help her clients achieve optimal skin health and wellness.

With a strong holistic approach, she has addressed a gamut of issues such as aging skin to helping clients lose weight and manage autoimmune disease.

She obtained a certificate in plant-based nutrition from Cornell University and is currently a PhD candidate in Holistic Nutrition. As her knowledge in this field expanded, Lee Ann has now shifted her approach to more Primal/Animal-based

Nutrition.

Her brand has been featured in three issues of British VOGUE magazine Conde Nast Traveller and Glamour UK. Lee Ann was also interviewed on FOX Sports discussing weight loss and inflammation.

Jennifer, a seasoned business owner with over 32 years of experience, brings her expertise in operations to NDF. Her background spans information technology, sales, nutrition, and fitness.

As a Certified Personal Trainer since 2004, specializing in Women's Health and Fitness, Jennifer owned and operated a successful prenatal and postpartum boot camp in Arizona, earning national recognition in 2010. She later opened a women's Crossfit studio, and at 50, competed in the NPC Bikini Masters Division, winning accolades.

At 60, Jennifer, a wife of 36 years, mother of three, and grandmother of two, understands the challenges women face with aging. Having personally overcome menopausal issues through tailored training, she now uses her knowledge to support other women in similar journeys at NDF.

Shana is a Personal Trainer, Nutrition Coach and Mother of 2 boys. Her love of fitness and nutrition brought her to competing in in both Figure and Bikini, which led to competing at a national level.

She believes proper nutrition is transformative and healing and loves to see her clients succeed in creating a healthy relationship with food and fitness.

Shana’s passion for growth and learning is what keeps her tuned into her clients as well as her insight gained over 15 years being certified. Shana is ready to support you with all your goals and will be your biggest cheerleader and advocate along your journey.

Andrea Belasco has over 16 years in customer service. She brings invaluable expertise to our operations.

Her journey from corporate to entrepreneurship fuels her passion for supporting businesses and entrepreneurs to thrive.

Andrea's dedication, reliability, and hustle ensure that tasks are completed efficiently and effectively. She runs the behind-the-scenes, making sure everything runs smoothly for our members' success.

At NDF, Andrea is dedicated to helping you achieve your health and fitness goals with her exceptional organizational skills and commitment to excellence.

With over 25 years’ experience as a Personal Trainer her forte is teaching proper form and the anatomy of lifting using her own tried and true T3 Training Methods.

Being in her 50s she understands the needs of women’s health, hormones, nutrition and training in the over 40 years and the formula to age in reverse.

She is certified in Menopause Nutrition and Advanced Clinical Fat loss. Using a strong holistic approach to optimize healthy aging, her motto is “muscle is your prescription” to longevity.

Muscle is medicine. Now she is on mission to impact women over 40 to look and feel their best by getting leaner and stronger with age and redefine societal perceptions around midlife and aging.

As a lifelong athlete she has graced the fitness stages as a National Level Figure Competitor and former world-class professional salsa dancer.

Her passion for fitness has led to an incredibly rewarding and diverse career in the international fitness, media and modeling industry; landing me features and covers for top publications like Forbes, Apple News, Oxygen, Muscle & Fitness Hers, and Iron Man Magazine.

Jennifer, a seasoned business owner with over 32 years of experience, brings her expertise in operations to NDF. Her background spans information technology, sales, nutrition, and fitness.

As a Certified Personal Trainer since 2004, specializing in Women's Health and Fitness, Jennifer owned and operated a successful prenatal and postpartum boot camp in Arizona, earning national recognition in 2010. She later opened a women's Crossfit studio, and at 50, competed in the NPC Bikini Masters Division, winning accolades.

At 60, Jennifer, a wife of 36 years, mother of three, and grandmother of two, understands the challenges women face with aging. Having personally overcome menopausal issues through tailored training, she now uses her knowledge to support other women in similar journeys at NDF.

Lauren Lane is a Personal Trainer, Nutrition Coach, Registered Nurse, Mom and Bikini Competitor. Her academic background is primarily in Molecular Biology and Nursing, but her passion is in incorporating whole body health into the different seasons of life for herself and others.

She believes the proper knowledge, habits and a phenomenal team support system can change and save lives while helping women confidently get to the pinnacle of their fitness.

Everyone's journey and reasons are as unique as they are and she's looking forward to getting to know clients and being a part of the fit and confident years of their lives!

Lauren is a lifelong athlete of various sports and has been doing NPC Bikini Shows on and off since 2015 as a way to create goals in the gym and kitchen. Competitions were her personal gateway into functional health and weightlifting and she loves to share what she's learned.

Most recently she lived in Germany where she competed in NPC Worldwide Pro-Qualifiers and the Olympia Amateur Circuit. She's your go-to-gal for all things show day and posing. But, also your hype-squad and motivator for any body goals you're trying to accomplish!

Lee Ann Buttery is a distinguished Licensed Esthetician for over 13 years and a Health Coach/Holistic Nutritionist for nearly 5 years.

She integrates her expertise in both skincare and nutrition to help her clients achieve optimal skin health and wellness.

With a strong holistic approach, she has addressed a gamut of issues such as aging skin to helping clients lose weight and manage autoimmune disease.

She obtained a certificate in plant-based nutrition from Cornell University and is currently a PhD candidate in Holistic Nutrition. As her knowledge in this field expanded, Lee Ann has now shifted her approach to more Primal/Animal-based

Nutrition.

Her brand has been featured in three issues of British VOGUE magazine Conde Nast Traveller and Glamour UK. Lee Ann was also interviewed on FOX Sports discussing weight loss and inflammation.Your Paragraph text goes Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae. here

Andrea Belasco has over 16 years in customer service. She brings invaluable expertise to our operations.

Her journey from corporate to entrepreneurship fuels her passion for supporting businesses and entrepreneurs to thrive.

Andrea's dedication, reliability, and hustle ensure that tasks are completed efficiently and effectively. She runs the behind-the-scenes, making sure everything runs smoothly for our members' success.

At NDF, Andrea is dedicated to helping you achieve your health and fitness goals with her exceptional organizational skills and commitment to excellence.

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Am I too Old?

I am in my 50s! Are you kidding me. I know women and clients who are stronger and fitter than me now in their 60s and beyond. If you are approaching the 40 years or beyond and are a regular exerciser this may be EXACTLY what you need. After 35 we start to lose muscle mass and bones become weak so resistance training is crucial to maintain health and longevity. Muscle is medicine.

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What does it Mean to be Future Proof?

It is the process where we teach your body to build LEAN MUSCLE AND HAVE A METABOLISM that never has to depend on a diet, restrictive plans or damn cardio! Age Proof is buidling a body that works for you for the rest of your life, having good joints, bones, skin and being able to carry groceries up the stairs beyond 65!

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Are Nancy’s Program For Me?

Nancy’s programs are for women over 40 ( or approaching 40), approaching midlife and want to lose the final 10-15lbs (yes peri-menopause years!). This is for women who want to build lean strong feminine muscle, sexy curves and future proof your body. You must have some experience lifting weights, must be familiar with the gym, and have some knowledge of meal planning.

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How do I Get Started?

Click the button below that says “Apply to work with Nancy.” Fill out the application and then book a call to speak with one of Nancy’s team members. The call will go over all the details and determine if you and Nancy & and her team are a good fit to work together,

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