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Where dedicated women come to rediscover their strength, their femininity, and their love for fitness. Aging does not define us, we defy aging by defining our bodies. Welcome to your strong, sexy pathway after 40. Here we understand that what you did in your 20s to get fit will not help you after 40 to get fit. Using experience and science we have discovered the fastest and most efficient way to transform your body to look and feel better after 40 then you did in your 20s.
Join 5,000+ getting MOTIVATED every Sunday morning while reading The Becoming You Newsletter (you’ll learn a bit about fitness after 40, nutrition that affects hormones, up-to-date life, and special offers too.)
Hi, I'm Nancy
Hey there! I'm Nancy Di Nino your dedicated Women's Fitness Coach, here to ignite your strength and sex appeal. With my high-energy approach and unwavering belief in your potential, I'll guide you through every step of your transformation journey. Let's turn your dreams into reality and unleash your inner powerhouse. Join me today and let's soar to new heights of success together!
With a contagious enthusiasm and unwavering passion, I am the go-to coach for aspiring and established strong and sexy bodies alike. My high-energy approach and dynamic coaching style empower individuals to unlock their full potential and turn their dream bodies into reality.
Nancy is a former professional Fitness Competitor with 20+ years of experience, a certified Clinical Weight Loss Practitioner and certified in Advanced Nutrition for Fat Loss Strategies and a Personal Trainer for over 30 years.
She has coached thousands of people, including gym novices and professional competitors, and now specializes in helping women of all body types reach their health and fitness goals by focusing on female metabolism, gut, and hormone health.
Recognized by Forbes Magazine, Apple News and one of Canada’s Top Trainers she has also been features in Oxygen, Muscle & Fitness Hers and Iron Man Magazine.
She has also hosted media events, including The Arnold Schwarzenegger Sports Weekend.
In my 20s, I was insecure, cared what others thought of me and wanted to look to ‘others’ for approval... In my 30s, I spent years having a bad relationship with food and body dysmorphia. Despite winning fitness competitions, I was miserable on the inside from the calorie restriction, which led to binge eating, depression and isolating myself from social activities.
But when I finally leveled up to return to my lean, strong, confident self, I was hit with another challenge: The perimenopause season got me. How I was eating and training wasn’t working for me - I started to freak out, thinking I was slowly aging...
But this was the “aha” moment I needed to regain control of my life and not give up on myself.
After 40, I became obsessed with learning about female metabolism and hormones and how vital muscle is to keep living. STRONG & SEXY for the rest of my life. Muscle is anti-aging.
And that is why I am on a mission to impact women 40+ (yes, it starts in mid-30s) to look and feel better than they did in their 20s.
Midlife Muscle Makeover
A 21-day progress-proven program that will jump-start your transformation. This is for the women who have the motivation to transform themselves, and just need a plan to follow. We got you covered. Get yourself back into the swing of things with a laid-out fitness routine, nutrition plan, and a community to chat with. This is a self-paced program that you can do on your own.
Strong & Sexy Program
Strong & Sexy is a program designed to help women achieve their ideal body composition, while also improving their strength and overall health.
The program includes a comprehensive nutrition plan, as well as customized workout routines that are tailored to each individual's goals and fitness level.
The Strong & Sexy Experience
The Strong and Sexy Experience is your transformational showcase. This is an in-person weekend with Nancy, her team and a collection of the most dedicated women after completing their strong and sexy programs This weekend includes a luxury stay, hair, make-up, photoshoot, and more.
Don’t just earn your results, show them off in style.
The Truth About Being “Skinny Fat” (And How to Fix It for Good)
What is "Skinny Fat?"
You’re not overweight. In fact, you might even be on the smaller side. You look amazing with clothes on. The scale tells you you’re “healthy.” But when you look in the mirror, your body looks soft, with little muscle tone, and stubborn fat in all the wrong places.
You feel like you’re doing everything right because you eat healthy, you workout consistently, you get your 10k steps in and yet you’re still not seeing muscle definition, strength, or the toned look you want.
This is what’s known as being “skinny fat.” And if this sounds like you, you’re not alone. It’s not about weight you see on the scale...it’s about body composition.
Many women focus too much on the scale and not enough on what their body is actually made of. Your total weight doesn’t tell you the full story because muscle, fat, bone density, and water all contribute to that same number.
If you have low muscle and high body fat, your body will lack shape, tone, and strength. Muscle is what gives your body a firm, sculpted, and athletic appearance, while fat determines how soft or defined you look.
Think of it this way: The image below shows 5 women who weigh EXACTLY the same, but their bodies look completely different. Why? Their body composition.
As we get older, muscle is more than just aesthetics, it’s about survival.
Loss of muscle leads to loss of balance—increasing the risk of falls.
Weaker muscles mean weaker bones—accelerating osteoporosis.
Most women who fall and suffer a major injury never fully recover.
Muscle loss leads to metabolic decline—making fat gain even easier.
This is why chasing weight loss instead of muscle gain is a dangerous trap. A frail, weak body is not the goal. We NEED a strong, resilient body for the years to come.
Signs You Might Be Skinny Fat
Not sure if this applies to you? Here are some key indicators:
🔹 You look thin in clothes but soft or flabby without them.
🔹 You have little muscle definition, especially in the arms, legs, and abs.
🔹 You struggle to do push-ups, lift weights, or build strength.
🔹 You store fat in common areas like the belly, back, or thighs despite being “thin.”
🔹 Your weight is in a “normal” range, but your body fat percentage is high.
🔹 You do lots of cardio but don’t see changes in tone or shape.
What Causes the “Skinny Fat” Look?
1️⃣ Age-Related Muscle Loss (Sarcopenia)
As we get older, muscle loss happens faster than most people realize, especially after 40. If you’re not actively strength training, your body starts breaking down muscle, which slows your metabolism and makes fat easier to store.
When muscle decreases, your body burns fewer calories at rest. And since muscle gives the body a lean, toned look, losing it can leave you feeling even more soft, weak, and flabby...even if you’re still a “normal” weight.
2️⃣ Too Much Cardio, Not Enough Strength Training
You might feel like you’re pushing your body to its limits, sweating through these sessions, but instead of burning fat effectively, you’re breaking down muscle in the process. Over time, this leads to a slower metabolism, less definition, and a “soft” look instead of a strong, sculpted physique.
Muscle is what gives your body shape, tone, and strength. Without it, no amount of cardio will get you the lean, defined look you’re after.
3️⃣ Under-Eating Protein & Calories
If you’re constantly dieting, skipping meals, or following a low-protein diet, your body doesn’t have the nutrients it needs to maintain and fuel muscle.
And when the body senses it's not getting enough fuel, it holds onto fat for survival while breaking down muscle for energy.
4️⃣ Relying on Weight Loss Instead of Body Recomposition
Many women focus on getting the scale to go down instead of improving their body composition. But losing weight without building muscle just leaves you weaker, softer, and more prone to storing fat in the future.
5️⃣ Stress & Hormonal Imbalances
Chronic stress, poor sleep, and hormone fluctuations (especially in menopause) can increase cortisol, which leads to fat storage—especially in the belly area.
Now you may be wondering: How to Get Rid of the Skinny Fat Look for Good?
The solution isn’t another diet or more cardio, it’s training and eating in a way that supports muscle growth while reducing excess fat.
1️⃣ Strength Train 4-5x Per Week
-Focus on progressive overload (lifting heavier over time).
-Train all major muscle groups—legs, glutes, back, shoulders, and arms.
-Don’t fear heavy weights. Muscle is your best friend.
2️⃣ Eat More & Fuel Your Body
-Aim for protein with every meal (at least 20-30g per meal).
-Don’t under-eat. Your body needs fuel to build muscle and burn fat naturally.
-Include healthy fats and complex carbs to support your workouts.
3️⃣ Stop Overdoing Cardio
Too much cardio = muscle loss = more skinny fat.
4️⃣ Track Progress the Right Way
-Instead of obsessing over the number on the scale, focus on your muscle-to-fat ratio—which is a far more accurate measure of progress. A smart scale is a great tool to measure this accurately. Unlike regular scales that only show total weight, a smart scale tracks body fat percentage, muscle mass, and overall body composition which gives you a much clearer picture of your progress.
I highly recommend this smart scale for tracking your muscle-to-fat ratio. It’s the best way to see how your body is truly changing over time. This is the exact scale I have my members use to accurately track their progress.
-It's also important to take progress photos, measure body fat %, and track strength gains as other ways to track your progress.
The Bottom Line: Strength Over Skinny
If you take one thing away from this, let it be this: Your body is meant to be strong.
The “skinny fat” look isn’t just about how you look in the mirror, it’s a sign that your body isn’t being supported the way it needs to be. I don't know about you, but I want to have the best quality of life, independence, and longevity as long as possible!
This is about more than weight loss. It’s about making sure that when you’re older, you can still move with confidence, still pick up your grandkids, still live the life you want without struggling with frailty and injuries.
Your future self is counting on you. Don’t wait until you’re forced to start paying attention to your health. Start NOW.
If you’re unsure where to start, I’ve put together a free step-by-step guide that breaks it all down for you—how to eat, train, and avoid the common mistakes keeping you stuck.
📩 Download "How to Avoid the Skinny Fat Look" here.
Inside, you'll learn:
✅ How to eat for muscle growth & fat loss
✅ The biggest training mistakes women make
✅ How to balance cardio & strength training
✅ Why under-eating keeps you stuck & what to do instead
And if you’re ready to take it a step further, my coaching program is designed for women who are serious about getting out of the skinny fat cycle and finally building a strong, sculpted body.
If you’re ready to:
✔️ Build muscle instead of just losing weight
✔️ Stop spinning your wheels figuring it out on your own with dieting and cardio
✔️ Finally see a toned, strong, defined body in the mirror
Then it’s time to make a real change.
I help women just like you break free from the “skinny fat” trap and build the body they want without wasting time on things that don’t work.
You don’t need to be perfect. You just need to commit. Because a strong body is a powerful body. And that’s exactly what you deserve!
Coach Nancy
Interested in learning more? Apply Here for our coaching program.
Please note: This program is not for beginners and you MUST have a gym membership.
The Truth About Being “Skinny Fat” (And How to Fix It for Good)
What is "Skinny Fat?"
You’re not overweight. In fact, you might even be on the smaller side. You look amazing with clothes on. The scale tells you you’re “healthy.” But when you look in the mirror, your body looks soft, with little muscle tone, and stubborn fat in all the wrong places.
You feel like you’re doing everything right because you eat healthy, you workout consistently, you get your 10k steps in and yet you’re still not seeing muscle definition, strength, or the toned look you want.
This is what’s known as being “skinny fat.” And if this sounds like you, you’re not alone. It’s not about weight you see on the scale...it’s about body composition.
Many women focus too much on the scale and not enough on what their body is actually made of. Your total weight doesn’t tell you the full story because muscle, fat, bone density, and water all contribute to that same number.
If you have low muscle and high body fat, your body will lack shape, tone, and strength. Muscle is what gives your body a firm, sculpted, and athletic appearance, while fat determines how soft or defined you look.
Think of it this way: The image below shows 5 women who weigh EXACTLY the same, but their bodies look completely different. Why? Their body composition.
As we get older, muscle is more than just aesthetics, it’s about survival.
Loss of muscle leads to loss of balance—increasing the risk of falls.
Weaker muscles mean weaker bones—accelerating osteoporosis.
Most women who fall and suffer a major injury never fully recover.
Muscle loss leads to metabolic decline—making fat gain even easier.
This is why chasing weight loss instead of muscle gain is a dangerous trap. A frail, weak body is not the goal. We NEED a strong, resilient body for the years to come.
Signs You Might Be Skinny Fat
Not sure if this applies to you? Here are some key indicators:
🔹 You look thin in clothes but soft or flabby without them.
🔹 You have little muscle definition, especially in the arms, legs, and abs.
🔹 You struggle to do push-ups, lift weights, or build strength.
🔹 You store fat in common areas like the belly, back, or thighs despite being “thin.”
🔹 Your weight is in a “normal” range, but your body fat percentage is high.
🔹 You do lots of cardio but don’t see changes in tone or shape.
What Causes the “Skinny Fat” Look?
1️⃣ Age-Related Muscle Loss (Sarcopenia)
As we get older, muscle loss happens faster than most people realize, especially after 40. If you’re not actively strength training, your body starts breaking down muscle, which slows your metabolism and makes fat easier to store.
When muscle decreases, your body burns fewer calories at rest. And since muscle gives the body a lean, toned look, losing it can leave you feeling even more soft, weak, and flabby...even if you’re still a “normal” weight.
2️⃣ Too Much Cardio, Not Enough Strength Training
You might feel like you’re pushing your body to its limits, sweating through these sessions, but instead of burning fat effectively, you’re breaking down muscle in the process. Over time, this leads to a slower metabolism, less definition, and a “soft” look instead of a strong, sculpted physique.
Muscle is what gives your body shape, tone, and strength. Without it, no amount of cardio will get you the lean, defined look you’re after.
3️⃣ Under-Eating Protein & Calories
If you’re constantly dieting, skipping meals, or following a low-protein diet, your body doesn’t have the nutrients it needs to maintain and fuel muscle.
And when the body senses it's not getting enough fuel, it holds onto fat for survival while breaking down muscle for energy.
4️⃣ Relying on Weight Loss Instead of Body Recomposition
Many women focus on getting the scale to go down instead of improving their body composition. But losing weight without building muscle just leaves you weaker, softer, and more prone to storing fat in the future.
5️⃣ Stress & Hormonal Imbalances
Chronic stress, poor sleep, and hormone fluctuations (especially in menopause) can increase cortisol, which leads to fat storage—especially in the belly area.
Now you may be wondering: How to Get Rid of the Skinny Fat Look for Good?
The solution isn’t another diet or more cardio, it’s training and eating in a way that supports muscle growth while reducing excess fat.
1️⃣ Strength Train 4-5x Per Week
-Focus on progressive overload (lifting heavier over time).
-Train all major muscle groups—legs, glutes, back, shoulders, and arms.
-Don’t fear heavy weights. Muscle is your best friend.
2️⃣ Eat More & Fuel Your Body
-Aim for protein with every meal (at least 20-30g per meal).
-Don’t under-eat. Your body needs fuel to build muscle and burn fat naturally.
-Include healthy fats and complex carbs to support your workouts.
3️⃣ Stop Overdoing Cardio
Too much cardio = muscle loss = more skinny fat.
4️⃣ Track Progress the Right Way
-Instead of obsessing over the number on the scale, focus on your muscle-to-fat ratio—which is a far more accurate measure of progress. A smart scale is a great tool to measure this accurately. Unlike regular scales that only show total weight, a smart scale tracks body fat percentage, muscle mass, and overall body composition which gives you a much clearer picture of your progress.
I highly recommend this smart scale for tracking your muscle-to-fat ratio. It’s the best way to see how your body is truly changing over time. This is the exact scale I have my members use to accurately track their progress.
-It's also important to take progress photos, measure body fat %, and track strength gains as other ways to track your progress.
The Bottom Line: Strength Over Skinny
If you take one thing away from this, let it be this: Your body is meant to be strong.
The “skinny fat” look isn’t just about how you look in the mirror, it’s a sign that your body isn’t being supported the way it needs to be. I don't know about you, but I want to have the best quality of life, independence, and longevity as long as possible!
This is about more than weight loss. It’s about making sure that when you’re older, you can still move with confidence, still pick up your grandkids, still live the life you want without struggling with frailty and injuries.
Your future self is counting on you. Don’t wait until you’re forced to start paying attention to your health. Start NOW.
If you’re unsure where to start, I’ve put together a free step-by-step guide that breaks it all down for you—how to eat, train, and avoid the common mistakes keeping you stuck.
📩 Download "How to Avoid the Skinny Fat Look" here.
Inside, you'll learn:
✅ How to eat for muscle growth & fat loss
✅ The biggest training mistakes women make
✅ How to balance cardio & strength training
✅ Why under-eating keeps you stuck & what to do instead
And if you’re ready to take it a step further, my coaching program is designed for women who are serious about getting out of the skinny fat cycle and finally building a strong, sculpted body.
If you’re ready to:
✔️ Build muscle instead of just losing weight
✔️ Stop spinning your wheels figuring it out on your own with dieting and cardio
✔️ Finally see a toned, strong, defined body in the mirror
Then it’s time to make a real change.
I help women just like you break free from the “skinny fat” trap and build the body they want without wasting time on things that don’t work.
You don’t need to be perfect. You just need to commit. Because a strong body is a powerful body. And that’s exactly what you deserve!
Coach Nancy
Interested in learning more? Apply Here for our coaching program.
Please note: This program is not for beginners and you MUST have a gym membership.
With over 25 years’ experience as a Personal Trainer her forte is teaching proper form and the anatomy of lifting using her own tried and true T3 Training Methods.
Being in her 50s she understands the needs of women’s health, hormones, nutrition and training in the over 40 years and the formula to age in reverse.
She is certified in Menopause Nutrition and Advanced Clinical Fat loss. Using a strong holistic approach to optimize healthy aging, her motto is “muscle is your prescription” to longevity. Muscle is medicine.Now she is on mission to impact women over 40 to look and feel their best by getting leaner and stronger with age and redefine societal perceptions around midlife and aging.
As a lifelong athlete she has graced the fitness stages as a National Level Figure Competitor and former world-class professional salsa dancer.
Her passion for fitness has led to an incredibly rewarding and diverse career in the international fitness, media and modeling industry; landing me features and covers for top publications like Forbes, Apple News, Oxygen, Muscle & Fitness Hers, and Iron Man Magazine.
Lauren Lane is a Personal Trainer, Nutrition Coach, Registered Nurse, Mom and Bikini Competitor. Her academic background is primarily in Molecular Biology and Nursing, but her passion is in incorporating whole body health into the different seasons of life for herself and others.
She believes the proper knowledge, habits and a phenomenal team support system can change and save lives while helping women confidently get to the pinnacle of their fitness.
Everyone's journey and reasons are as unique as they are and she's looking forward to getting to know clients and being a part of the fit and confident years of their lives!
Lauren is a lifelong athlete of various sports and has been doing NPC Bikini Shows on and off since 2015 as a way to create goals in the gym and kitchen. Competitions were her personal gateway into functional health and weightlifting and she loves to share what she's learned.
Most recently she lived in Germany where she competed in NPC Worldwide Pro-Qualifiers and the Olympia Amateur Circuit. She's your go-to-gal for all things show day and posing. But, also your hype-squad and motivator for any body goals you're trying to accomplish!
Lee Ann Buttery is a distinguished Licensed Esthetician for over 13 years and a Health Coach/Holistic Nutritionist for nearly 5 years.
She integrates her expertise in both skincare and nutrition to help her clients achieve optimal skin health and wellness.
With a strong holistic approach, she has addressed a gamut of issues such as aging skin to helping clients lose weight and manage autoimmune disease.
She obtained a certificate in plant-based nutrition from Cornell University and is currently a PhD candidate in Holistic Nutrition. As her knowledge in this field expanded, Lee Ann has now shifted her approach to more Primal/Animal-based
Nutrition.
Her brand has been featured in three issues of British VOGUE magazine Conde Nast Traveller and Glamour UK. Lee Ann was also interviewed on FOX Sports discussing weight loss and inflammation.
Jennifer, a seasoned business owner with over 32 years of experience, brings her expertise in operations to NDF. Her background spans information technology, sales, nutrition, and fitness.
As a Certified Personal Trainer since 2004, specializing in Women's Health and Fitness, Jennifer owned and operated a successful prenatal and postpartum boot camp in Arizona, earning national recognition in 2010. She later opened a women's Crossfit studio, and at 50, competed in the NPC Bikini Masters Division, winning accolades.
At 60, Jennifer, a wife of 36 years, mother of three, and grandmother of two, understands the challenges women face with aging. Having personally overcome menopausal issues through tailored training, she now uses her knowledge to support other women in similar journeys at NDF.
Shana is a Personal Trainer, Nutrition Coach and Mother of 2 boys. Her love of fitness and nutrition brought her to competing in in both Figure and Bikini, which led to competing at a national level.
She believes proper nutrition is transformative and healing and loves to see her clients succeed in creating a healthy relationship with food and fitness.
Shana’s passion for growth and learning is what keeps her tuned into her clients as well as her insight gained over 15 years being certified. Shana is ready to support you with all your goals and will be your biggest cheerleader and advocate along your journey.
Andrea Belasco has over 16 years in customer service. She brings invaluable expertise to our operations.
Her journey from corporate to entrepreneurship fuels her passion for supporting businesses and entrepreneurs to thrive.
Andrea's dedication, reliability, and hustle ensure that tasks are completed efficiently and effectively. She runs the behind-the-scenes, making sure everything runs smoothly for our members' success.
At NDF, Andrea is dedicated to helping you achieve your health and fitness goals with her exceptional organizational skills and commitment to excellence.
With over 25 years’ experience as a Personal Trainer her forte is teaching proper form and the anatomy of lifting using her own tried and true T3 Training Methods.
Being in her 50s she understands the needs of women’s health, hormones, nutrition and training in the over 40 years and the formula to age in reverse.
She is certified in Menopause Nutrition and Advanced Clinical Fat loss. Using a strong holistic approach to optimize healthy aging, her motto is “muscle is your prescription” to longevity.
Muscle is medicine. Now she is on mission to impact women over 40 to look and feel their best by getting leaner and stronger with age and redefine societal perceptions around midlife and aging.
As a lifelong athlete she has graced the fitness stages as a National Level Figure Competitor and former world-class professional salsa dancer.
Her passion for fitness has led to an incredibly rewarding and diverse career in the international fitness, media and modeling industry; landing me features and covers for top publications like Forbes, Apple News, Oxygen, Muscle & Fitness Hers, and Iron Man Magazine.
Jennifer, a seasoned business owner with over 32 years of experience, brings her expertise in operations to NDF. Her background spans information technology, sales, nutrition, and fitness.
As a Certified Personal Trainer since 2004, specializing in Women's Health and Fitness, Jennifer owned and operated a successful prenatal and postpartum boot camp in Arizona, earning national recognition in 2010. She later opened a women's Crossfit studio, and at 50, competed in the NPC Bikini Masters Division, winning accolades.
At 60, Jennifer, a wife of 36 years, mother of three, and grandmother of two, understands the challenges women face with aging. Having personally overcome menopausal issues through tailored training, she now uses her knowledge to support other women in similar journeys at NDF.
Am I too Old?
I am in my 50s! Are you kidding me. I know women and clients who are stronger and fitter than me now in their 60s and beyond. If you are approaching the 40 years or beyond and are a regular exerciser this may be EXACTLY what you need. After 35 we start to lose muscle mass and bones become weak so resistance training is crucial to maintain health and longevity. Muscle is medicine.
What does it Mean to be Future Proof?
It is the process where we teach your body to build LEAN MUSCLE AND HAVE A METABOLISM that never has to depend on a diet, restrictive plans or damn cardio! Age Proof is buidling a body that works for you for the rest of your life, having good joints, bones, skin and being able to carry groceries up the stairs beyond 65!
Are Nancy’s Program For Me?
Nancy’s programs are for women over 40 ( or approaching 40), approaching midlife and want to lose the final 10-15lbs (yes peri-menopause years!). This is for women who want to build lean strong feminine muscle, sexy curves and future proof your body. You must have some experience lifting weights, must be familiar with the gym, and have some knowledge of meal planning.
How do I Get Started?
Click the button below that says “Apply to work with Nancy.” Fill out the application and then book a call to speak with one of Nancy’s team members. The call will go over all the details and determine if you and Nancy & and her team are a good fit to work together,
