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Where dedicated women come to rediscover their strength, their femininity, and their love for fitness. Aging does not define us, we defy aging by defining our bodies. Welcome to your strong, sexy pathway after 40. Here we understand that what you did in your 20s to get fit will not help you after 40 to get fit. Using experience and science we have discovered the fastest and most efficient way to transform your body to look and feel better after 40 then you did in your 20s.
Join 5,000+ getting MOTIVATED every Sunday morning while reading The Becoming You Newsletter (you’ll learn a bit about fitness after 40, nutrition that affects hormones, up-to-date life, and special offers too.)
Hi, I'm Nancy
Hey there! I'm Nancy Di Nino your dedicated Women's Fitness Coach, here to ignite your strength and sex appeal. With my high-energy approach and unwavering belief in your potential, I'll guide you through every step of your transformation journey. Let's turn your dreams into reality and unleash your inner powerhouse. Join me today and let's soar to new heights of success together!
With a contagious enthusiasm and unwavering passion, I am the go-to coach for aspiring and established strong and sexy bodies alike. My high-energy approach and dynamic coaching style empower individuals to unlock their full potential and turn their dream bodies into reality.
Nancy is a former professional Fitness Competitor with 20+ years of experience, a certified Clinical Weight Loss Practitioner and certified in Advanced Nutrition for Fat Loss Strategies and a Personal Trainer for over 30 years.
She has coached thousands of people, including gym novices and professional competitors, and now specializes in helping women of all body types reach their health and fitness goals by focusing on female metabolism, gut, and hormone health.
Recognized by Forbes Magazine, Apple News and one of Canada’s Top Trainers she has also been features in Oxygen, Muscle & Fitness Hers and Iron Man Magazine.
She has also hosted media events, including The Arnold Schwarzenegger Sports Weekend.
In my 20s, I was insecure, cared what others thought of me and wanted to look to ‘others’ for approval... In my 30s, I spent years having a bad relationship with food and body dysmorphia. Despite winning fitness competitions, I was miserable on the inside from the calorie restriction, which led to binge eating, depression and isolating myself from social activities.
But when I finally leveled up to return to my lean, strong, confident self, I was hit with another challenge: The perimenopause season got me. How I was eating and training wasn’t working for me - I started to freak out, thinking I was slowly aging...
But this was the “aha” moment I needed to regain control of my life and not give up on myself.
After 40, I became obsessed with learning about female metabolism and hormones and how vital muscle is to keep living. STRONG & SEXY for the rest of my life. Muscle is anti-aging.
And that is why I am on a mission to impact women 40+ (yes, it starts in mid-30s) to look and feel better than they did in their 20s.
Midlife Muscle Makeover
A 21-day progress-proven program that will jump-start your transformation. This is for the women who have the motivation to transform themselves, and just need a plan to follow. We got you covered. Get yourself back into the swing of things with a laid-out fitness routine, nutrition plan, and a community to chat with. This is a self-paced program that you can do on your own.
Strong & Sexy Program
Strong & Sexy is a program designed to help women achieve their ideal body composition, while also improving their strength and overall health.
The program includes a comprehensive nutrition plan, as well as customized workout routines that are tailored to each individual's goals and fitness level.
The Strong & Sexy Experience
The Strong and Sexy Experience is your transformational showcase. This is an in-person weekend with Nancy, her team and a collection of the most dedicated women after completing their strong and sexy programs This weekend includes a luxury stay, hair, make-up, photoshoot, and more.
Don’t just earn your results, show them off in style.
5 Training Mistakes Women Over 40 Keep Making (That Are Costing You Muscle)
You're doing the workouts. You're eating clean. So why aren’t you seeing results?
Spoiler: It’s not about working harder—it’s about training smarter.
Here’s what’s holding most women back from building muscle (and how to fix it).
Mistake #1: Too Much Cardio, Not Enough Strength Training.
Cardio has its place, but after 40, muscle is the priority. Too many women are still stuck in the "burn calories to lose weight" mindset, therefore spending hours on the treadmill and barely touching the weights.
And even when they do lift? It's often not heavy enough, or it’s done without a plan.
→ Random workouts = random results.
→ Light weights = little to no change in body composition.
What it’s costing you:
Lean muscle mass
A revved-up metabolism
Hormonal balance
Visible tone and curves
Fix it:
Swap out some of your cardio sessions for intentional, progressive strength training.
Lift heavy enough that your last few reps are challenging (with perfect form).
And most importantly, follow a structured plan that builds over time. You don’t need more workouts…
You need the right ones.
Mistake #2: Random Workouts with No Progressive Overload.
If your training plan doesn’t have a long-term goal… it’s not a plan. It’s just movement.
And movement without progression won’t change your body.
Too many women hop between workouts, group classes, or random YouTube routines, thinking variety equals results. It doesn’t.
You don’t need to sweat more. You need to build more.
What’s missing? Progressive overload—the foundational principle that drives actual body recomposition.
What it’s costing you:
Real results
Consistent progress
Motivation to keep going
Visible muscle tone and strength
Fix it:
Start training with intent and structure.
Follow a split routine that targets specific muscle groups (upper/lower, push/pull, glutes/back, etc.). But more importantly—track your weights, reps, and sets so you can push for progression each week.
✅ Lift heavier over time
✅ Add more reps or sets as you get stronger
✅ Improve form and tempo for more intensity
✅ Stick to a plan long enough for your body to adapt
Progressive overload isn’t optional—it’s the only way to build muscle.
So stop switching it up every week. Start progressing with purpose.
Mistake #3: Poor Form and No Mind-Muscle Connection
Lifting heavy doesn’t mean anything if your form is sloppy.
If you’re just going through the motions—swinging weights, rushing sets, chasing the burn—you're leaving so much muscle gains on the table.
Most women don’t need more exercises. They need to do them better.
What it’s costing you:
Muscle activation
Joint health
Long-term progress
Fix it:
Slow down. Learn the movement patterns.
→ Practice perfect form
→ Connect your brain to the muscle you’re working
→ Use tempo to increase intensity without increasing weight
This is how you start to sculpt your body—not just move it.
Mistake #4: No Recovery Strategy
Muscle isn’t built during the workout—it’s built in recovery. And most women don’t recover properly.
You’re lifting, maybe even lifting heavy. But then you:
Sleep 5 hours
Skip meals or don't eat enough
Train 6-7 days a week
Forget about walking or mobility work
Your body is stressed—and stress blocks results.
What it’s costing you:
Strength gains
Fat loss
Hormone balance
Injury prevention
Fix it:
Make recovery non-negotiable.
Prioritize sleep (7–9 hours)
Walk daily (not just for steps—but for digestion, blood sugar, and recovery)
Take rest days seriously
Use supplements like magnesium, omega-3s, collagen, and electrolytes if needed
This is where the real change happens. Don’t skip it. Recovery is progress.
Mistake #5: Still Training for Fat Loss, Not Muscle Gain
This one's big. Women are conditioned to shrink. But after 40, the smartest thing you can do is build.
You’re stuck in a deficit… again. Eating “clean.” Skipping meals. Cutting carbs. Wondering why the scale barely moves—or worse, why your body looks softer even when you weigh less.
Here’s the truth:
You can lose weight and still not like what you see in the mirror.
Because fat loss without muscle = skinny-fat.
What it’s costing you:
Muscle tone
A strong, curvy shape
Your metabolism
Hormonal resilience
Fix it:
Stop chasing skinny. Start chasing strong.
Eat for muscle. Focus on performance. Shift into maintenance or slight surplus if you’ve been in a deficit forever. You’ll look leaner by building muscle—not just shrinking your body.
The Bottom Line
You don’t need more cardio. You don’t need to eat less. You don’t need to “try harder.”
You need to:
Train smart
Lift heavy
Eat for muscle
Recover fully
Master your form
This is the next level of training after 40. And if you’re tired of guessing, frustrated with the lack of results, and ready to stop spinning your wheels—I can help.
There are 8 spots left in my Strong & Sexy Coaching program. This is where we train like pros, fuel like athletes, and finally get the muscle tone and curves you’ve been wanting.
5 Training Mistakes Women Over 40 Keep Making (That Are Costing You Muscle)
You're doing the workouts. You're eating clean. So why aren’t you seeing results?
Spoiler: It’s not about working harder—it’s about training smarter.
Here’s what’s holding most women back from building muscle (and how to fix it).
Mistake #1: Too Much Cardio, Not Enough Strength Training.
Cardio has its place, but after 40, muscle is the priority. Too many women are still stuck in the "burn calories to lose weight" mindset, therefore spending hours on the treadmill and barely touching the weights.
And even when they do lift? It's often not heavy enough, or it’s done without a plan.
→ Random workouts = random results.
→ Light weights = little to no change in body composition.
What it’s costing you:
Lean muscle mass
A revved-up metabolism
Hormonal balance
Visible tone and curves
Fix it:
Swap out some of your cardio sessions for intentional, progressive strength training.
Lift heavy enough that your last few reps are challenging (with perfect form).
And most importantly, follow a structured plan that builds over time. You don’t need more workouts…
You need the right ones.
Mistake #2: Random Workouts with No Progressive Overload.
If your training plan doesn’t have a long-term goal… it’s not a plan. It’s just movement.
And movement without progression won’t change your body.
Too many women hop between workouts, group classes, or random YouTube routines, thinking variety equals results. It doesn’t.
You don’t need to sweat more. You need to build more.
What’s missing? Progressive overload—the foundational principle that drives actual body recomposition.
What it’s costing you:
Real results
Consistent progress
Motivation to keep going
Visible muscle tone and strength
Fix it:
Start training with intent and structure.
Follow a split routine that targets specific muscle groups (upper/lower, push/pull, glutes/back, etc.). But more importantly—track your weights, reps, and sets so you can push for progression each week.
✅ Lift heavier over time
✅ Add more reps or sets as you get stronger
✅ Improve form and tempo for more intensity
✅ Stick to a plan long enough for your body to adapt
Progressive overload isn’t optional—it’s the only way to build muscle.
So stop switching it up every week. Start progressing with purpose.
Mistake #3: Poor Form and No Mind-Muscle Connection
Lifting heavy doesn’t mean anything if your form is sloppy.
If you’re just going through the motions—swinging weights, rushing sets, chasing the burn—you're leaving so much muscle gains on the table.
Most women don’t need more exercises. They need to do them better.
What it’s costing you:
Muscle activation
Joint health
Long-term progress
Fix it:
Slow down. Learn the movement patterns.
→ Practice perfect form
→ Connect your brain to the muscle you’re working
→ Use tempo to increase intensity without increasing weight
This is how you start to sculpt your body—not just move it.
Mistake #4: No Recovery Strategy
Muscle isn’t built during the workout—it’s built in recovery. And most women don’t recover properly.
You’re lifting, maybe even lifting heavy. But then you:
Sleep 5 hours
Skip meals or don't eat enough
Train 6-7 days a week
Forget about walking or mobility work
Your body is stressed—and stress blocks results.
What it’s costing you:
Strength gains
Fat loss
Hormone balance
Injury prevention
Fix it:
Make recovery non-negotiable.
Prioritize sleep (7–9 hours)
Walk daily (not just for steps—but for digestion, blood sugar, and recovery)
Take rest days seriously
Use supplements like magnesium, omega-3s, collagen, and electrolytes if needed
This is where the real change happens. Don’t skip it. Recovery is progress.
Mistake #5: Still Training for Fat Loss, Not Muscle Gain
This one's big. Women are conditioned to shrink. But after 40, the smartest thing you can do is build.
You’re stuck in a deficit… again. Eating “clean.” Skipping meals. Cutting carbs. Wondering why the scale barely moves—or worse, why your body looks softer even when you weigh less.
Here’s the truth:
You can lose weight and still not like what you see in the mirror.
Because fat loss without muscle = skinny-fat.
What it’s costing you:
Muscle tone
A strong, curvy shape
Your metabolism
Hormonal resilience
Fix it:
Stop chasing skinny. Start chasing strong.
Eat for muscle. Focus on performance. Shift into maintenance or slight surplus if you’ve been in a deficit forever. You’ll look leaner by building muscle—not just shrinking your body.
The Bottom Line
You don’t need more cardio. You don’t need to eat less. You don’t need to “try harder.”
You need to:
Train smart
Lift heavy
Eat for muscle
Recover fully
Master your form
This is the next level of training after 40. And if you’re tired of guessing, frustrated with the lack of results, and ready to stop spinning your wheels—I can help.
There are 8 spots left in my Strong & Sexy Coaching program. This is where we train like pros, fuel like athletes, and finally get the muscle tone and curves you’ve been wanting.
With over 25 years’ experience as a Personal Trainer her forte is teaching proper form and the anatomy of lifting using her own tried and true T3 Training Methods.
Being in her 50s she understands the needs of women’s health, hormones, nutrition and training in the over 40 years and the formula to age in reverse.
She is certified in Menopause Nutrition and Advanced Clinical Fat loss. Using a strong holistic approach to optimize healthy aging, her motto is “muscle is your prescription” to longevity. Muscle is medicine.Now she is on mission to impact women over 40 to look and feel their best by getting leaner and stronger with age and redefine societal perceptions around midlife and aging.
As a lifelong athlete she has graced the fitness stages as a National Level Figure Competitor and former world-class professional salsa dancer.
Her passion for fitness has led to an incredibly rewarding and diverse career in the international fitness, media and modeling industry; landing me features and covers for top publications like Forbes, Apple News, Oxygen, Muscle & Fitness Hers, and Iron Man Magazine.
Lauren Lane is a Personal Trainer, Nutrition Coach, Registered Nurse, Mom and Bikini Competitor. Her academic background is primarily in Molecular Biology and Nursing, but her passion is in incorporating whole body health into the different seasons of life for herself and others.
She believes the proper knowledge, habits and a phenomenal team support system can change and save lives while helping women confidently get to the pinnacle of their fitness.
Everyone's journey and reasons are as unique as they are and she's looking forward to getting to know clients and being a part of the fit and confident years of their lives!
Lauren is a lifelong athlete of various sports and has been doing NPC Bikini Shows on and off since 2015 as a way to create goals in the gym and kitchen. Competitions were her personal gateway into functional health and weightlifting and she loves to share what she's learned.
Most recently she lived in Germany where she competed in NPC Worldwide Pro-Qualifiers and the Olympia Amateur Circuit. She's your go-to-gal for all things show day and posing. But, also your hype-squad and motivator for any body goals you're trying to accomplish!
Lee Ann Buttery is a distinguished Licensed Esthetician for over 13 years and a Health Coach/Holistic Nutritionist for nearly 5 years.
She integrates her expertise in both skincare and nutrition to help her clients achieve optimal skin health and wellness.
With a strong holistic approach, she has addressed a gamut of issues such as aging skin to helping clients lose weight and manage autoimmune disease.
She obtained a certificate in plant-based nutrition from Cornell University and is currently a PhD candidate in Holistic Nutrition. As her knowledge in this field expanded, Lee Ann has now shifted her approach to more Primal/Animal-based
Nutrition.
Her brand has been featured in three issues of British VOGUE magazine Conde Nast Traveller and Glamour UK. Lee Ann was also interviewed on FOX Sports discussing weight loss and inflammation.
Jennifer, a seasoned business owner with over 32 years of experience, brings her expertise in operations to NDF. Her background spans information technology, sales, nutrition, and fitness.
As a Certified Personal Trainer since 2004, specializing in Women's Health and Fitness, Jennifer owned and operated a successful prenatal and postpartum boot camp in Arizona, earning national recognition in 2010. She later opened a women's Crossfit studio, and at 50, competed in the NPC Bikini Masters Division, winning accolades.
At 60, Jennifer, a wife of 36 years, mother of three, and grandmother of two, understands the challenges women face with aging. Having personally overcome menopausal issues through tailored training, she now uses her knowledge to support other women in similar journeys at NDF.
Shana is a Personal Trainer, Nutrition Coach and Mother of 2 boys. Her love of fitness and nutrition brought her to competing in in both Figure and Bikini, which led to competing at a national level.
She believes proper nutrition is transformative and healing and loves to see her clients succeed in creating a healthy relationship with food and fitness.
Shana’s passion for growth and learning is what keeps her tuned into her clients as well as her insight gained over 15 years being certified. Shana is ready to support you with all your goals and will be your biggest cheerleader and advocate along your journey.
Andrea Belasco has over 16 years in customer service. She brings invaluable expertise to our operations.
Her journey from corporate to entrepreneurship fuels her passion for supporting businesses and entrepreneurs to thrive.
Andrea's dedication, reliability, and hustle ensure that tasks are completed efficiently and effectively. She runs the behind-the-scenes, making sure everything runs smoothly for our members' success.
At NDF, Andrea is dedicated to helping you achieve your health and fitness goals with her exceptional organizational skills and commitment to excellence.
With over 25 years’ experience as a Personal Trainer her forte is teaching proper form and the anatomy of lifting using her own tried and true T3 Training Methods.
Being in her 50s she understands the needs of women’s health, hormones, nutrition and training in the over 40 years and the formula to age in reverse.
She is certified in Menopause Nutrition and Advanced Clinical Fat loss. Using a strong holistic approach to optimize healthy aging, her motto is “muscle is your prescription” to longevity.
Muscle is medicine. Now she is on mission to impact women over 40 to look and feel their best by getting leaner and stronger with age and redefine societal perceptions around midlife and aging.
As a lifelong athlete she has graced the fitness stages as a National Level Figure Competitor and former world-class professional salsa dancer.
Her passion for fitness has led to an incredibly rewarding and diverse career in the international fitness, media and modeling industry; landing me features and covers for top publications like Forbes, Apple News, Oxygen, Muscle & Fitness Hers, and Iron Man Magazine.
Jennifer, a seasoned business owner with over 32 years of experience, brings her expertise in operations to NDF. Her background spans information technology, sales, nutrition, and fitness.
As a Certified Personal Trainer since 2004, specializing in Women's Health and Fitness, Jennifer owned and operated a successful prenatal and postpartum boot camp in Arizona, earning national recognition in 2010. She later opened a women's Crossfit studio, and at 50, competed in the NPC Bikini Masters Division, winning accolades.
At 60, Jennifer, a wife of 36 years, mother of three, and grandmother of two, understands the challenges women face with aging. Having personally overcome menopausal issues through tailored training, she now uses her knowledge to support other women in similar journeys at NDF.
Am I too Old?
I am in my 50s! Are you kidding me. I know women and clients who are stronger and fitter than me now in their 60s and beyond. If you are approaching the 40 years or beyond and are a regular exerciser this may be EXACTLY what you need. After 35 we start to lose muscle mass and bones become weak so resistance training is crucial to maintain health and longevity. Muscle is medicine.
What does it Mean to be Future Proof?
It is the process where we teach your body to build LEAN MUSCLE AND HAVE A METABOLISM that never has to depend on a diet, restrictive plans or damn cardio! Age Proof is buidling a body that works for you for the rest of your life, having good joints, bones, skin and being able to carry groceries up the stairs beyond 65!
Are Nancy’s Program For Me?
Nancy’s programs are for women over 40 ( or approaching 40), approaching midlife and want to lose the final 10-15lbs (yes peri-menopause years!). This is for women who want to build lean strong feminine muscle, sexy curves and future proof your body. You must have some experience lifting weights, must be familiar with the gym, and have some knowledge of meal planning.
How do I Get Started?
Click the button below that says “Apply to work with Nancy.” Fill out the application and then book a call to speak with one of Nancy’s team members. The call will go over all the details and determine if you and Nancy & and her team are a good fit to work together,
